Fashion moves fast. I like knowing why.

From supply chain to brand story - I see the whole picture.

Year 4 | Integrated Masters in Strategic Fashion Management | LCF

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Get in touch

Open to graduate opportunities

I'm someone who's naturally curious about things - whether it's a product, a project, or even a simple idea, I like understanding the process behind it. The whats, the whos, the hows, and the whys.

Outside of university, I play tennis, solve sudoku, and read crime fiction. There's a thread - patterns, clues, and the slow unravelling of how things actually work. It's how I like to approach most things too - with curiosity, patience, and the need to understand how it all fits together.

A bit about me…

Check out my journey ->

In no particular order…

  • Elysium SS25

    Year 1

    A premium menswear collection for Tommy Hilfiger SS25 - built from market analysis and trend research through to a 26-SKU range plan, pricing architecture, sourcing strategy, and look book.

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  • Gamification x Luxury Retail

    Year 2

    What happens when luxury retail meets an AR scavenger hunt? I designed the concept, built the research, and tested it - surveys, interviews, hypothesis testing - with Gen Z luxury consumers. The answer was more nuanced than I expected.

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  • Closing the Loop: ZEGNA

    Year 2

    ZEGNA controls almost its entire supply chain - and still has major sustainability gaps. I mapped them, quantified them, and proposed five solutions from dyeing methods to end-of-life logistics.

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  • Quantifying Circular Change: FibreLab

    Year 2

    FibreLab is a textile recycling studio in East London. The kind of place where sustainability isn't a strategy, it's just how they work. I joined as an R&D Assistant and spotted a gap: no real way to measure or tell the impact story. So I built the tools to do it - a carbon-savings index, a personalised LCA calculator, and a social impact framework.

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  • Pringle: REINCARNATION

    Year 3

    A brand with 200 years of heritage that modern consumers can't quite see. I identified the gap and developed Pringle: REINCARNATION - a phased rejuvenation strategy to reposition Pringle of Scotland as a modern Scottish knitwear house.

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  • STRYDE: Built for the Way you Move

    Year 3

    What if barefoot movement could be made culturally desirable?

    A live Nike brief. Five rounds of high-stakes simulation. A commercial negotiation. One concept that had to prove itself at every stage. This is STRYDE.

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