Elysium SS25

This project was part of my Product Management module in Year 1. The brief required us to develop a sustainable product range for a global multichannel fashion brand for SS 25.

The challenge was to build a budgeted range plan that ensures that the design, sourcing, and pricing decisions align with the brand’s market level and profit expectations.

I chose Tommy Hilfiger and developed Elysium, a premium menswear collection for SS25. Elysium reflects a shift in luxury from display to depth - from showing to feeling. Inspired by Charles Baudelaire’s idea that “perfection in dress consists in absolute simplicity”, the collection embodies #QuietLuxury, #ElevatedEssentials, and #RestorativeRealms.

Designed for a March–April 25 launch, the collection captures the season’s transition - light layers, breathable fabrics, and colours that move effortlessly from early spring to high summer. It features a calm colour palette that blends tinted darks with soft pastels. The collection uses sustainable and regenerative materials such as Supima cotton, linen, bamboo, BioPuff® and Cycora®.

Each piece is crafted for longevity and ease - preppy silhouettes refined through natural textures and minimalist detailing.

What went into it:

• Conducted an in-depth market analysis of the global menswear sector, identifying key consumer shifts.

• Applied frameworks such as SWOT and Brand Positioning Maps to evaluate Tommy Hilfiger’s position within this landscape, supported by data insights from EDITED.

• Researched SS25 trends in colour, fabric, print, and silhouette using industry databases, and developed a trend translation mood board that defined the collection rationale.

• Built a 26-SKU balanced range in Adobe Illustrator using CADs from WGSN, ensuring variety across product categories.

• Developed a comprehensive product range and merchandising plan that connected creativity and commerce.

• Worked on a feasible pricing and sourcing strategy ensuring I met the budget constraints and the sales targets.

• Created a visual Look Book, showcasing nine curated looks that reflect lifestyle moods like Urban Exploration, Poolside Peace, and Windy Walks.